| | |  |  |  | Trends & Insights
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Global Consumer Confidence Report Q1 2011
Global online consumer confidence rose two points in the
first quarter of this year to an index of 92 driven by record
confidence gains in the Middle East/Africa following social
and political unrest in the region and strong-performing Asia
Pacific economies, according to an online study released by
The Nielsen Company (NYSE:NLSN). |
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| | How Old is Old? The Global Impact of an Aging World
Population aging is not a short-term trend or even a medium-term one. As most countries will continue to age well into the second half of the 21st century, population aging is a permanent trend and marketers will need new models to reach aging consumers. | | | | |   | | "2010 - The Year That Was"
This Nielsen Special Report published in January's edition of AdNews examined trends in 2010 and reviewed what’s ahead in 2011, with a focus on ‘The Consumer’, including insights and commentary on ‘The Confident yet Cautious Consumer’, ‘The Demanding Consumer’ and the ‘Diversifying Consumer’. | | | | | 

| | Global Consumer Confidence Report December 2010
Consumer confidence fell in 25 out of 52 countries in Q4 2010
as hope for a global economic recovery evaporated at the
end of last year, according to the latest edition of the Nielsen
Global Consumer Confidence Index, which tracks consumer
confidence, major concerns and spending intentions among
online consumers. |  |
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